A vacation should feel inspiring, restorative, and effortless—but the process of planning one has become increasingly complicated amid an endless array of choices and technologies. According to Accenture’s 2024 Consumer Pulse report, nearly two-thirds of travelers say they feel overwhelmed by “information overload” when researching hotels, resorts, and flights. Sixty-eight percent admit to checking too many sources to compare options, while 77% wish they could identify the best choices for their needs more quickly and easily1. Sounds exhausting.
Enter TripTap, which launched today as the only service that brings together inspiration, planning, and booking in one seamless experience. Unlocking everything a destination has to offer — from flights and hotels to restaurants, tickets, tours, and activities — it shortens the distance from idea to itinerary by letting travelers book everything in just one place.
For anyone planning a trip — solo adventurers, couples, families, or groups — and who need more than just the basic list of flights and hotels offered by legacy booking sites and Online Travel Agencies (OTAs), TripTap is a next-generation travel planning and booking service. Entirely free to use, TripTap is powered by AI-native technology that brings the entire universe of destination recommendations to each traveler, and partnerships with Duffel, Viator, and other industry standards in the category make every itinerary instantly bookable and manageable from just one place.
"Tech has grown up significantly but the experience for travel hasn’t at all. The industry still forces travelers to zigzag among dozens of disparate tools to accomplish both their ideation and reservations,” said Aaron DeCoste, co-founder of TripTap. “No incumbent or startup in the market has truly connected inspiration to transaction. With TripTap, we finally have. It is the first unified technology stack that takes a trip from ‘that looks amazing’ to ‘I booked my trip,’ all from one place."
TripTap is a closely held company and is now raising a Series A round of venture capital to build its team, continue product innovation, expand its audience, and add revenue channels. During its beta, TripTap saw rapid gains in engagement, with weekly site visits and gross sales compounding at a double-digit rate — early signals of strong product-market fit and partner enthusiasm.
Introducing TripTap: The OS for Experiences
Legacy booking sites like Expedia, Booking.com, and Priceline excel at flights and hotels but remain transactional, leaving inspiration and activities fragmented. New AI entrants like Mindtrip reimagine the discovery phase but often lack live pricing or transactional capability. Metasearch engines deliver price comparisons but do little to create coherent, group-friendly itineraries.
TripTap features are differentiated from the rest of the market by:
- Uniting Inspiration + Booking in a Single Stack. Unlike tools that only inspire (but leave booking elsewhere), or engines that book (but offer little inspiration), TripTap merges both, shortening the distance from idea to itinerary.
- AI-Native. TripTap was architected with AI from the bottom up to understand individual preferences and desires, and then recommend the best of every destination.
- Intelligent Trips. Recommendations are based on real availability; itineraries are logically optimized (e.g., geography, time, logistics); pricing and booking are transparent.
- Personalization for Groups. Allows preference-tuning for multiple travelers, balancing different tastes (e.g., food, pace, style, budget), so everyone in a group is accounted for.
- Single-Platform Book & Manage. No more tab overload. Book flights, lodging, dining, activities; adjust plans; track tickets—all without bouncing among multiple tools or tabs.
A Priceline / Harris Poll study found that U.S. travelers spend 16 hours—the equivalent of two full work days—planning and booking a trip2. For younger travelers, especially Millennials and Gen Z, that number climbs to more than 20 hours3. Twenty hours of scattered websites, screenshots, or spreadsheets. Travelers want inspiration, planning, and booking together—less chaos, less wasted time, more joy.
1 https://www.accenture.com/bg-en/insights/consulting/empowered-consumer
3 https://press.priceline.com/priceline-winter-2024-product-release-blog
